Helping you achieve product-led growth.
Successful products are desirable for customers and viable for the business while being feasible from a technological and organizational point of view. Yet desirability, viability and feasibility are all subject to change over time, just because a product is successful now doesn’t mean it always will be. Your Product team needs to be able to adapt to change.
At Emergn, we believe that good Product Management depends on better ways of thinking, better ways of leading, and better ways of working.
Moving from a fixed to a product mindset
A fixed mindset doesn’t change. Assumptions, approaches and attitudes remain the same as they were when the product was first conceived. Truly understanding and responding to evolving customer needs requires a product mindset, fueled by curiosity and experimentation to validate assumptions with data.
Aligning business, portfolio and product strategies
Product leaders must translate business strategy into coherent product strategy and ensure that the organization is working on the most valuable things. All of this driven by clear, data driven goals and performance metrics.
Building the right thing, and building it right
Understanding the role of product management in an end-to-end system of work and articulating a coherent product strategy enables an organization to operate in new ways. This allows empowered, cross functional Product teams to deliver value early and often, to optimize the flow of work end-to-end, and to discover quality with fast feedback.
The organization isn’t able to deliver complex digital products at the same pace that user or customer expectations change.
Resource is wasted on multiple ideas with no way of recognizing or prioritizing those with the best chance of driving customer and business value.
It’s not always clear how to implement new ways of working and assemble high-performing teams which continuously increase the rate at which we bring value to market.
Businesses need Product Managers who truly understand customer need and how it can be met, using contemporary tools and techniques to validate this and break the work down into small and valuable increments.
We encourage our clients to look at Product Management through the lens of Value, Flow, Quality (VFQ). These are the three core principles at the heart of everything we do. By focusing on each one, we will help you create valuable products, optimize the flow of product work in your organization and gather fast feedback to manage product quality.
Before building
We start by aligning the way you work with your strategic business outcomes to define value in the context of your product lifecycle.
We help you assess or prove that a problem exists for a given customer group. We demonstrate that you can solve the problem. And we show that you can do this at scale. Only then do we move onto growing the product.
Prioritizing ideas
Before deciding what product is right for you and the customer, you’ll need to explore the possible solutions to their problem. This is when you can rely on our experience in training teams to adopt an experimental mindset.
We’ll give your people the competencies needed to design structured experiments, fully explore customer problems and validate the potential responses. It’s all about finding a customer problem worth solving and then identifying the best solution.
Stepping away
Whether it’s through our consultancy, Leading By Example or coaching, the refreshing thing about Emergn is that we’ll develop your people and processes and then leave. Our number one aim is to support you in building a product organization that is completely self-sustaining.
Do you have the leadership, approach and people in place to prioritize the best new ideas? If you’ve already got a good product, how do you know you’re still meeting customer needs? We’ll work with you to answer questions like these based on where you are as a business.
Our Product Management audit will give you a snapshot where you stand with Product Management and forms the baseline for improvement. We then give you recommendations you can act upon with an action plan that shows you exactly how to do it.
We’ll evaluate the actual performance and health of your current and future products. So you can see if you have the right mix, check whether they’ll satisfy customer demand, and determine which competitors are doing a better job at meeting market needs.
Product Management can take time to get right. If you need to complete the task at hand now, then you could call on Leading By Example. We’ll add key personnel to your team – like a Product Manager – to get the work done. Your people can learn best practice along the way. And you’ll still deliver what you need to deliver, when you need to deliver it.
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